suzy menkes
Suzy Menkes
international vogue editor

17

Andrea Bocelli and an aquatic show are spectacles amongst the celebrations.

Pic 1 CAPTION Firenze Hometown of Fashion' impressive opening ceremony

‘Firenze Hometown of Fashion’  impressive opening ceremony

With gondolas carrying devils and angels, a crinoline lady a-top a long boat and water cyclists skimming the rippling waters of the River Arno, Florence kicked off four days of fashion celebration.

Somewhere between a water pageant and an Italian Lent ‘Carnivale’, the opening ceremony launched ‘Firenze Hometown of Fashion’ – a tribute to 60 years of style seeded in Florence. This was viewed from the Ponte Santa Trinita bridge.

Pic 2 CAPTION The water pageant on the River Arno
The water pageant on the River Arno

The event  also celebrates Pitti Uomo, the twice-a- year men ‘s fashion showcase with 1089 brands in a fair that also includes 75 women’s collections at Pitti W.

PIC 3 CAPTION Gaetano Marzotto and Suzy enjoy the celebrations
Stefano Ricci and Suzy enjoy the celebrations

Gaetano Marzotto, President of Pitti Immagini  and Stefano Ricci, President of Centro Firenze per la Moda Italiana, heading one of the iconic Florentine brands, hosted a concert in the hyper- modern new opera house, designed by Italian architects ABDR.

Pic 4  CAPTION  Andrea Bocelli  performing  is projected  on to a wall
Andrea Bocelli’s  live performance is projected on to a wall

There, Andrea Bocelli’s soaring voice brought tears to the eyes of an audience that included fashion figures from Laudomia Pucci to the Ferragamo family.

‘Florence is so beautiful – and we owe Florence a lot, ‘ said Ferruccio Ferragamo after the concert, as dinner was served under lowering clouds on a bridge which gave a dramatic view of events. They included not only the pageant’s fireworks, but also the new illumination of the Ponte Vecchio, sponsored by Stefano Ricci.

Pic 5 CAPTION  Ponte-Vecchios new eco friendly  lights
Ponte-Vecchio’s new eco-friendly  lights

The bridge was also a parade ground for Sbandieratori’, or flag-wavers in historic uniforms.

Pic 6 CAPOTION Sbandieratorii enjoy the festivities
Sbandieratorii enjoy the festivities

Laudomia Pucci, remembering her father Emilio Pucci on parade in his costume as he road on horseback through his city, summed up her own feeling of pride in Florence’s past history and dynamic present. ‘I feel proud to be European, Italian and Florentine, she said.  ‘And it is nice to celebrate 60 years of fashion.’

Pic 7 CAPTION Capturing 'Firenze Hometown of Fashion' celebrations from above
Capturing ‘Firenze Hometown of Fashion’ celebrations from above

Pic 8 CAPTION Andrea Bocelli performing  famous Italian opera arias.
Andrea Bocelli performing  famous Italian opera arias.

ABOUT SUZY

suzy

 

Vogue International Editor Suzy Menkes is the best-known fashion journalist in the world. After 25 years commenting on fashion for the International Herald Tribune (rebranded recently as The International New York Times), Suzy Menkes now writes exclusively for Vogue online, covering fashion worldwide.

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